Why bother?

by jinn Email

My company uses Microsoft Sharepoint for internal workspace and content sharing and collaboration. One of its capabilities is blogging.

A couple of poor souls in the Marketing department got tasked to blog for the company, for internal consumption. I'm not sure how many people actually read the posts, because the blog doesn't provide a regular RSS feed for subscription. You can only subscribe it from your own personal Sharepoint site. No one bothers about their personal Sharepoint page, so no one subscribes to the blog. With no subscription, no one knows when there is a new post, unless one is so free to check the site everyday (who does that these days anyways?).

So why bother, really. Why bother to make a product that allows people to blog, but doesn't provide RSS feeds? And I'm not sure if the Marketing department would wonder why they bother to blog too, if they know no one really reads it.

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